entrack
entrack

Know what changed.
Know what to do.
Know whether it worked.

Entrack turns marketing data into measurable decisions.Signals surface what changed. The Decision Canvas shows what to do. Outcomes prove whether it worked.

See how it works

The problem

Marketing runs on signals it can't see, decisions it can't trace, and outcomes it never measures.

01

The spreadsheet

Campaign data lives in 4 tools. The weekly report is a manual assembly job that’s stale by the time it ships.

02

The gut call

When something changes, someone guesses what to do. No branches, no alternatives, no recorded reasoning.

03

The mystery

Three months later nobody knows if the decision worked — or even what the decision was.

For example: a Signal arrives at 9 AM.“Lead quality is down 22%.”

The Decision Loop

From Signal to measured outcome.

Not a dashboard with a chatbot. A workspace that turns evidence into Decisions and Decisions into measured outcomes.

01

Notice

Signals surface before you ask.

HIGHFACT · LIVE

Lead quality ↓22% vs 7-day avg

Source: paid search · detected 42m ago

02

Decide

Every decision has evidence and branching futures.

Balanced

+12% · 82%

Aggressive

+18% · 61%

PREDICTION · MODELLED

03

Measure

Know whether it worked. Close the loop.

Expected+12%
Actual+10%
✓ Within expected rangeΔ -2%

The story

From signal to outcome in one morning

Illustrative walkthrough of the evidence → decision → outcome loop — not a claim of always-on live execution.

9:02 AM

Signal detected

Lead quality dropped 22% across paid search in the last 48 hours.

FACT · LIVE

9:03 AM

Evidence surfaces

Top-of-funnel volume is up 35% but conversion rate fell. New broad-match keywords are driving unqualified traffic.

FACT · DETERMINISTIC

9:10 AM

Decision Canvas opens

Three paths projected: cut broad match, rebalance to exact match, or hold and monitor. Each with expected outcome and confidence.

PREDICTION · MODELLED

9:14 AM

Balanced path selected

Rebalance spend from broad to exact match. Projected +12% lead quality recovery, 82% confidence. Stop rule: revert if CPA rises >15%.

DECISION · MANDATE

9:15 AM

Mandate set

Max spend movement: $2,400/day. Hard ceiling on CPA increase. Auto-pause if stop rule triggers. Approved by VP Marketing.

CONTROL · ENFORCED

Day 5

Outcome measured

Lead quality recovered +10%. Within projected range. CPA held steady. Calibration score updated — this org’s predictions are now 3% more accurate.

OUTCOME · VERIFIED

Signals

Intelligence that respects your attention.

Entrack detects changes in your marketing data before they become problems. Signals are deterministic — no AI hallucinations in your morning briefing.

When you want to understand why, ask. One question, one answer, with evidence.

Today · Signals

Lead Quality

↓ 22%
Paid SearchLIVEFACT

Campaign CPA

↑ 8%
Meta AdsLIVEFACT

Organic Sessions

↑ 14%
Search ConsoleLIVEFACT

Decision Canvas

Decide with branching futures, not gut feelings.

Compare scenarios side-by-side. See projected outcomes with confidence intervals. Choose a path and record your reasoning.

Decision CanvasOPEN
PREDICTION · MODELLED

Triggered by: Lead quality ↓22%

FACT · LIVE

Rebalance to exact match

✓ SELECTED
Projected ROAS+12%
Confidence82%

Increase budget 20%

Projected ROAS+18%
Confidence61%
MandateENFORCED

Decision

Rebalance paid search spend from broad to exact match

Max spend move

$2,400/day

Stop rule

CPA > +15%

Approved
VP Marketing · 9:15 AM

CONTROL · MACHINE-ENFORCED

Governed action

Decide with gates, not blind trust.

Evidence → decision → measured outcome. Mutations are gated by mandates, spend ceilings, and human approval — not auto-fired live execution by default.

  • ✓Mandates define ceilings and stop rules before spend moves
  • ✓Approval is required before gated mutations leave the Decision Record
  • ✓Every approved path is recorded for replay and outcome review
OutcomeVERIFIED

Expected

+12%

ROAS improvement

Actual

+10%

ROAS improvement

Delta-2%
✓ Within expected range

Calibration · 6 decisions

Prediction accuracy improving over time

Outcomes

Close the loop. Get smarter.

Every decision has a measured outcome. Expected vs actual, with replay. Entrack's calibration improves over time.

01

Measured outcomes — not just “the campaign ran.” Expected vs actual on the same record.

02

Org calibration — track how accurate your decisions have been over time.

03

Replay — walk back through the decision timeline.

Platform

Connect your stack. See the truth.

Connect what you use; health and freshness appear only after a live connection — never as a default green light.

Google AdsAVAILABLE
Meta AdsAVAILABLE
HubSpotBETA
SalesforceBETA
Google AnalyticsBETA
Search ConsoleBETA
LinkedIn AdsCOMING SOON
TikTok AdsCOMING SOON

Workflows

Deterministic logic first; optional AI drafts when enabled. The structured canvas stays the source of truth — mutations stay gated.

Reports

Narrative reviews that explain what happened and why. Not another PDF of charts.

CRM intelligence

Relationship signals from connected CRM data — health only after you connect a source.

Trust & security

Clear labels. No invented metrics.

Entrack labels what it knows, what it predicts, and what it doesn't know.

Truth labels on everything

FACT

Every piece of data is tagged: FACT, INTERPRETATION, PREDICTION, or RECOMMENDATION.

No invented metrics

HONEST

Entrack won’t hallucinate ROAS numbers or fabricate campaign results.

Your data stays yours

SECURE

Tenant-scoped by design. AI is off by default; we do not use your tenant data to train shared models.

Freshness visible

LIVE

Every signal shows when it was last updated. LIVE means live. STALE means stale.

Start making decisions with evidence.

Free to start. No credit card required.